The retail industry has changed over the years. And since 2005 there have also been numerous changes in the way people shop. The shopping habits, customer preferences and the channels on which the customer’s shop have all changed a great deal! The change has been gradual but today, looking back at how the situation was back then it is surprising to notice that so many things have changed. For likes kaufen facebook and for creating a strong social media presence the retail businesses spend so much because customers’ shopping behavior is heavily influenced by the social media image of the company.
The mobile approach is not a luxury
Most of the customers look for websites and product catalogs online even for the retail stores. Some choose to use chat bots to make this transition without developing a separate mobile app.
Satisfying the customers is not enough anymore – delighting those matters more
As the competition is growing and as the marketing strategies are improving day by day customer satisfaction is not the goal anymore. The goal now is to delight the customers. Customers look for all-around deals that give them the best quality products at competitive prices as well.
Global competition has to be tackled
Customers do not hesitate to order products from international shopping sites. And now that there are many global players who offer international shipping the local retailers are finding it more difficult to keep up.
They expect better personalization of the shopping experience
A personalized shopping experience including the apt recommendation of products and better cross-selling and upselling continue to be the need of the hour.
They do not buy anything unless they know every little detail
Customers today do not buy things impulsively every time. They look for all possible information about the product before placing an order and also check the reviews to be sure that they are getting the best value for the money paid.